Virgin Atlantic Essay -- essays research papers

Virgin Atlantic Market The airline industry was affected more than most by the tragic events of September 11th 2001. There was an immediate and significant reduction in passenger demand, particularly across the North Atlantic, and a number of airlines became bankrupt. 9/11 was quickly followed by further challenges of SARS and the effects of the Gulf War. The industry is slowly rebuilding passenger confidence and recent traffic figures show signs of a recovery from 9/11. However, it is clear that in order to survive and compete in this challenging environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving range of services. Airlines with strong brand leadership, like Virgin Atlantic, should be most likely to emerge from the challenge strengthened. Achievements The brand's achievements have been recognised by a number of prestigious award schemes. In recent years the airline has won a huge number of well respected awards including the Best Long Haul Business Airline at the Business Travel Awards and FX and Design Week awards for the Upper Class Suite. In 2003, Virgin Atlantic won the Business Superbrands Awards for 'the brand that most values its employees'. In 2002, the airline won an array of awards including Best Business airline at Condà © Nast Traveller Awards; The Guardian and Observer Awards; Best Transatlantic Airline at the Travel Weekly Awards and in 2001 Virgin Atlantic won OAG Airline of the Year. In addition, the brand has been consistently voted as a Superbrand and in 2001 was given Cool BrandLeader status by the Superbrands organisation. Despite tough trading conditions in 2003 Virgin Atlantic achieved a turnover of  £1.4 billion and carried almost four million passengers. History In the early 1980s, transportation - rather than customer care - appeared to be the top priority of the airline industry. When Virgin Atlantic burst on to the scene offering not only better service and lower costs for passengers but a commitment to put the customer first, the effects were radical. The company was set up in 1984 when an Anglo-US lawyer called Randolph Fields approached Richard Branson - the young and unorthodox chairman of the Virgin Group -with an idea for a new airline that would fly between the UK and the US. Better known at the time as the leading light in the world of pop and rock mus... ...the airline had limited marketing budgets and by attempting (and setting) a number of marine and aviation records Virgin Atlantic was put firmly on the map. Brand Values Virgin Atlantic strives to provide the best possible service at the best possible value. It is a distinctive, fun-loving and innovative brand, which is admired for its intelligence and integrity. Judging from the results of a poll conducted by research agency NOP the public also associates it with friendliness and high quality. Virgin Atlantic also recently won an NOP World Business Superbrands Award for the 'brand most perceived to keep its promises'. Things you didn't know about In 1999 Richard Branson received a knighthood for his services to entrepreneurship. Virgin Atlantic employs over 200 Inflight Beauty Therapists to give Upper Class passengers beauty treatments in the air. Virgin Atlantic serves approximately 2.5 million ice cream bars and 120,000 bottles of champagne each year. The average age of Virgin Atlantic's fleet is around five years old - one of the youngest fleets in world aviation. Virgin Atlantic has recently spent two years and  £50 million developing its award-winning new Upper Class Suite. Virgin Atlantic Essay -- essays research papers Virgin Atlantic Market The airline industry was affected more than most by the tragic events of September 11th 2001. There was an immediate and significant reduction in passenger demand, particularly across the North Atlantic, and a number of airlines became bankrupt. 9/11 was quickly followed by further challenges of SARS and the effects of the Gulf War. The industry is slowly rebuilding passenger confidence and recent traffic figures show signs of a recovery from 9/11. However, it is clear that in order to survive and compete in this challenging environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving range of services. Airlines with strong brand leadership, like Virgin Atlantic, should be most likely to emerge from the challenge strengthened. Achievements The brand's achievements have been recognised by a number of prestigious award schemes. In recent years the airline has won a huge number of well respected awards including the Best Long Haul Business Airline at the Business Travel Awards and FX and Design Week awards for the Upper Class Suite. In 2003, Virgin Atlantic won the Business Superbrands Awards for 'the brand that most values its employees'. In 2002, the airline won an array of awards including Best Business airline at Condà © Nast Traveller Awards; The Guardian and Observer Awards; Best Transatlantic Airline at the Travel Weekly Awards and in 2001 Virgin Atlantic won OAG Airline of the Year. In addition, the brand has been consistently voted as a Superbrand and in 2001 was given Cool BrandLeader status by the Superbrands organisation. Despite tough trading conditions in 2003 Virgin Atlantic achieved a turnover of  £1.4 billion and carried almost four million passengers. History In the early 1980s, transportation - rather than customer care - appeared to be the top priority of the airline industry. When Virgin Atlantic burst on to the scene offering not only better service and lower costs for passengers but a commitment to put the customer first, the effects were radical. The company was set up in 1984 when an Anglo-US lawyer called Randolph Fields approached Richard Branson - the young and unorthodox chairman of the Virgin Group -with an idea for a new airline that would fly between the UK and the US. Better known at the time as the leading light in the world of pop and rock mus... ...the airline had limited marketing budgets and by attempting (and setting) a number of marine and aviation records Virgin Atlantic was put firmly on the map. Brand Values Virgin Atlantic strives to provide the best possible service at the best possible value. It is a distinctive, fun-loving and innovative brand, which is admired for its intelligence and integrity. Judging from the results of a poll conducted by research agency NOP the public also associates it with friendliness and high quality. Virgin Atlantic also recently won an NOP World Business Superbrands Award for the 'brand most perceived to keep its promises'. Things you didn't know about In 1999 Richard Branson received a knighthood for his services to entrepreneurship. Virgin Atlantic employs over 200 Inflight Beauty Therapists to give Upper Class passengers beauty treatments in the air. Virgin Atlantic serves approximately 2.5 million ice cream bars and 120,000 bottles of champagne each year. The average age of Virgin Atlantic's fleet is around five years old - one of the youngest fleets in world aviation. Virgin Atlantic has recently spent two years and  £50 million developing its award-winning new Upper Class Suite.

Now That’s What I Call Music, Piracy! Essay

I bought my first CD when I was about 10 years old. My mom had drove me to Target and allowed me to purchase one CD of my choosing; I chose Now 11. I spent what felt like hours scouring the aisles of the store looking for the 11th edition of Now That’s What I Call Music and finally found it on the shelf. I remember being filled with excitement and anticipation as we drove home; I was so anxious to put it into my CD player. I remember the only reason I wanted it was because there was a few rap songs my brother listened to on it. Since my mother didn’t allow me to listen to his music, I knew this was a great way to slide it past her. I will never forget that CD; I listened to it for days on end. As I played the CD, I poured over the insert book, reading the lyrics and singing along. Today if I wanted to own that same Now 11 CD the experience would be entirely different. A few simple searches on the Internet would lead me to various file-sharing websites where I could easi ly download the album for free. Instant gratification. I wouldn’t have to look through aisles, no waiting in line, and no money necessary. This change in technology has done more harm than good to the music industry and the economy. Downloading music, whether legally or illegally, has completely changed the record industry. Consumers seem perfectly content to click their computer mouse a few times and download whatever songs they want at their leisure. It all makes perfect sense; the technology world is changing and we are taking what we are given. Almost everyone has an iPod or some other portable music device and the days of sitting around a stereo and listening to an album from start to finish seem lost forever. Digital downloads are far more convenient than buying physical albums. They don’t take up shelf space in your home and as long as you back up all your files, you don’t need to worry about losing your favorite album. However, common music pirates tend to lack the knowledge of who or how they are affecting. The transition from physical copies of music to digital downloads has made music a commodity in the United States. It seems that music has been completely devalued by this evolution in technology. The excitement of going out to a record store and having to look for a specific album is gone. Virtually everything is available online and whether music fans realize it or not, society has come to take this art form for granted. According to the Record Industry Association of America, â€Å"global music piracy causes $12.5 billion in economic losses every year† (Who). There is no doubt it takes an affect on our $16 trillion plus national debt. This economic loss also affects the employees of record labels with 70,000 lost jobs (Who). With the US unemployment rate currently at 7.9%, it definitely takes a toll on that as well (Databases). Consequently these economic downfalls music piracy is cre ating detracts from revenue that could be spent on finding and promoting new artists and allowing signed artists to record more albums. Losing money to piracy also has a profound effect on working musicians themselves. Artists are now forced to make up a large part of their earnings through licensing their songs to television commercials and shows, touring relentlessly, and selling merchandise. Even with these alternatives to offset the fall in record sales, artists can still struggle to make ends meet. Renting a tour bus and paying for a driver and gas can cost a small music artist almost a $1,000 (Arnold). In 2007, the Boston based band, The Dresden Dolls, told National Public Radio (NPR) Music in an interview that their record contract had them receiving about $1 in royalties for every CD sold, but â€Å"before a band gets to see any of that, it has to sell enough CDs to cover all of the label’s production expenses, which can amount to hundreds of thousands of dollars† (Arnold). Most artists try to dig themselves out of this hole through relentless touring, but even selling tickets comes with a price. Venue and concert promoters take a share out of an artists ticket sales, they even have sound technicians and others workers to pay for too. One could look back on Noah Webster, who is primarily known for his early and influential dictionary; he campaigned in the 1780’s for copyright laws to protect American author’s content (Paulson). He would not have been amused with today’s copyright issues. The printers of the 1780’s were not large corporations. They were small shops making their living largely by stealing the content of books published in Europe (Paulson). What’s so different about music piracy and the music industry today? Webster wanted to make sure his work would not be published without compensation, just like the music industry is trying to do today. The debate over illegal downloading often focuses on technology. Those who defend the unauthorized sharing of music say that critics are living in the past and had better get used to the new reality. But that new reality is taking a toll. â€Å"Over the past decade, America has lost a staggering number of professional songwriters and composers, primarily due to the impact of illegal music downloading,† says Bart Herbison, executive director of the National Songwriters Association. â€Å"Those that remain in the profession are struggling to earn even a minimal income† (Paulson). Most illegally downloaded songs come from major stars and labels, but the food chain surrounding major artists includes struggling songwriters, producers, and musicians trying to get by in a damaged industry. Unauthorized downloading is a global issue, and no one nation will provide a solution, but America’s origins suggest we should care more than most music pirates. It’s not about business models or emerging technology. It’s about living up to what Webster and the first generation of Americans believed. Art should be free, but not necessarily free of charge. Consequently record labels and artists are not taking these losses lightly. In addition to public campaigns against piracy, the record industry has prosecuted numerous people suspected and guilty of downloading music illegally. Most recently The Boston Globe reported that a Boston University graduate student was fined $675,000 in damages for illegally downloading 30 songs and sharing them online (Valencia). That’s a far cry from the $30 he would have paid had he simply bought the songs on iTunes. Yet shockingly some say this graduate student got off lucky. In June of 2009, CNN reported that a 32-year-old Minnesota woman was found guilty of downloading music illegally and ordered to pay $1.9 million dollars for 24 songs (Friend). In the midst of battling online piracy, the record industry is desperately trying to find ways to encourage consumers to buy albums again. In September of this year, Apple announced its newest version of iTunes called iTunes LP. This new program will include album artwork, photos, lyrics, and videos as part of an album purchase, in effect recreating the physical album experience (Apple). The company hopes that by offering these extra incentives to consumers, people will be more likely to spend their money on music as opposed to sharing files with each other. Some may wonder what caused this digital music war; I say it could be blamed on Napster, invented by Shawn Fanning in 1999. Napster was a peer-to-peer file sharing program that bas â€Å"let the cat out of the bag† by allowing digital music to be accessed by virtually anyone for free. However on March 5th, 2001, Fanning and Napster were sued and prevented from sharing their copyrighted music. Not long after that came LimeWire, started by Mark Gorton in 2000. It was another free peer-to-peer file sharing program that expanded on what Napster created. Finally on May 12th, 2011, the Recording Industry Association of America announced its $105 million case settlement with major recording companies (Sisario). In the lawsuit, the labels identified â€Å"more than 9,000 recordings made since 1972 that had been traded on LimeWire without permission and sought damages of up to $150,000 for each song† (Sisario). Although the $105 million settlement is far from the $1.4 billion the labels had sought as a maximum penalty, the companies are hoping that the case will restrain further piracy since Mr. Gorton, a former Wall Street trader with millions in personal assets, also faced liability (Sisario). Fortunately there are a few music programs like Spotify and Pandora that are doing their best to combat music piracy. Pandora launched in 2000 but has since become increasingly popular today. With Pandora you can create up to 100 personal radio stations that play the music you like with advertisements in between every couple songs. It has over 150 million registered users today (Sasario). Spotify is a music-based streaming service that is based out of Sweden since 2009. It just opened in the US in July 2012. They offer users unlimited music for little (or no) money. Pay just $10 per month – the cost of a single album – and you can literally play music non-stop on your computer or mobile device. Don’t want to pay? No problem. Spotify has various options (depending on whether you’re in the US or Europe) for getting at least some music for free (Couts). Not only that, but you get to choose from Spotify’s catalog of 15 million songs (Couts). In Sweden, since 2009 when Spotify debuted, music piracy has dropped 25 percent. Including 9 percent alone this last year (Couts). There is no actual way to tell if it’ll do the same in the US, only time will tell. It’s hard to argue that we won’t see similar decreases in piracy if Spotify keeps the popularity it has today. Although Pandora and Spotify rake in millions of dollars there is one thing that keeps them from gaining money: the cost of music royalties. Pandora, who just went public last summer, â€Å"has never had a profitable year†, and in its most recently reported quarter lost $20 million on $81 million in revenue. Spotify’s accounts for the last year, recently filed in Luxembourg, show that it lost $57 million in 2011, despite a big increase in revenue, to $236 million (Sasario). With artists and labels hit hard by declining sales over the last decade, it’s hard to argue for lower royalty rates. It’s fair to say that the graveyard of failed digital services, and the financial struggles of Pandora and Spotify show that the music industry hasn’t yet figured out the balance between licensing costs and how much money a digital service can make. Altogether the music industry will never fully be rid of music piracy. Will music piracy destroy the economic wellbeing of the music industry? Only time will tell. People will continue to burn CDs and share music with one another, and file-sharing websites will probably always exist. I believe the best way to combat piracy is to keep consumers informed about the consequences of downloading music illegally, not only for the record companies but for everyone working in the music industry. The next time you consider downloading music from a file sharing website or giving a CD of yours to a friend, consider this: is 99 cents per song really too much to ask for all the months of labor musicians, producers, engineers, and record labels put into creating an album for you? If you still feel it is, I hope you plan on spending $40 on concert tickets sometime soon. Works Cited â€Å"Apple – ITunes – ITunes LP and ITunes Extras.† Apple – ITunes – ITunes LP and ITunes Extras. Apple Inc., n.d. Web. 01 Nov. 2012. Arnold, Chris. â€Å"Band Tries to Make It Big Without Going Broke.† NPR. NPR, 17 Jan. 2007. Web. 01 Nov. 2012. Couts, Andrew. â€Å"Spotify Linked to Major Decline in Music Piracy.† Digital Trends. N.p., 29 Sept. 2011. Web. 01 Nov. 2012. â€Å"Databases, Tables & Calculators by Subject.† Bureau of Labor Statistics Data. United States Department of Labor, Oct. 2012. Web. 16 Nov. 2012. Friend, Elianne. â€Å"Woman Fined to Tune of $1.9 Million for Illegal Downloads.† CNN. Cable News Network, 18 June 2009. Web. 01 Nov. 2012. Paulson, Ken. â€Å"First Amendment Center.† Real Cost of ‘free’ Downloads. USA Today, 21 Aug. 2012. Web. 08 Nov. 2012. Sisario, Ben. â€Å"Major Record Labels Settle Suit With LimeWire.† Media Decoder Blog. The New York Times, 12 May 2011. Web. 01 Nov. 2012. Sisario, Ben. â€Å"Pandora and Spotify Rake In the Money and Then Send It Off in Royalties.† Media Decoder Blog. The New York Times, 24 Aug. 2012. Web. 01 Nov. 2012. Valencia, Milton J. â€Å"Supreme Court Refuses to Hear Music Downloading Appeal.† BostonGlobe.com. N.p., 22 May 2012. Web. 01 Nov. 2012. â€Å"Who Music Theft Hurts.† Http://www.riaa.com. N.p., n.d. Web. 01 Nov. 2012.

One Significant Change That Has Occurred in the World...

E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A†¦show more content†¦The beginnings and ends of what we choose to call centuries are almost invariably years of little significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same time, without serious attention to the processes and misguided policies that led to decades of agrarian and industrial depression from the late 1860s to the 1890s, as well as the social tensions and political rivalries that generated and were in turn fed by imperialist expansionism, one cannot begin to comprehend the causes and consequences of the Great War that began in 1914. That conflict determined the contours of the twentieth century in myriad ways. On the one hand, the war set in motion transformative processes that were clearly major departures from those that defined the nineteenth-century world order. On the other, it perversely unleashed forcesShow MoreRelatedThe Necessary Revolution - Peter Senge7154 Words   |  29 Pages20 rEFLEctIoNS | V o LU M E 9, N U M B E r 2 reflections.solonline.org Book ExcErpt 9.2 The Necessary Revolution How We Got Into This Predicament Something important has happened in the last stage of the industrial era that sets it apart from the past: Globalization has brought a level of interdependence between nations and regions that never existed before, along with truly global problems that also have no precedent. The Industrial Age isn’t ending because of a decline in opportunitiesRead MoreHealth and Social Care Issues: Social Model vs Medical Model Essay4587 Words   |  19 Pagesmedical model. Describe an aspect of sociological theory and explore how it impacts and influences the delivery of Health and Social Care. In this essay, the terms social model and medical model will be explored. 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This McGraw−Hill Primis textRead MoreAdvertising Term Paper with Case Study6753 Words   |  28 PagesIntroduction History of Advertising Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business, what great influence it has on creating, forming and even changing peoples attitude and decisions about things and events. It has a long history of progress, although the greatest influence on its present status is dueRead MoreHealthcare Essay18323 Words   |  74 PagesUnited States Learning Objectives To discover historical developments that have shaped the nature of the US health care delivery system To evaluate why the system has been resistant to national health insurance reforms To explore developments associated with the corporatization of health care To speculate on whether the era of socialized medicine has dawned in the United States â€Å"Where’s the market?† 81 26501_CH03_FINAL.indd 81 7/27/11 10:31:29 AM 82 CHAPTER 3 The Evolution of Health Services

Texting While Driving Argumentative Essay - 773 Words

Argumentative Essay Many accidents are blamed on distracted driving and most of the distractions are caused by cell phone usage. However, some opponents feel that creating a law against cell phone use infringes their personal rights. Others think that banning someone from using their cell phones is equivalent to telling someone that they cant adjust their radio or chat with someone else in their car. However, using a cell phone, whether talking or texting, while driving can be extremely dangerous; it should be made illegal because it is very hazardous to yourself and the people surrounding you, can lead to the death of loved ones, and it is even compared to the danger level of drunk driving. No matter what age the driver is, under no†¦show more content†¦In the article, â€Å"Dead Girl’s Parents Warn Students to Buckle Up and Stop Texting,† shows that texting while driving is hazardous and very real when Alex Brown, age 17, died due to result of texting while driving while not wea ring a seatbelt. The parents of Alex Brown, Johhny Mac and Jeanne Brown, appeared in front of an audience of hundreds of Clyde middle and high school students, to educate young people about Alex’s accident and how easily it could have been prevented. Texting while driving impacts the lives of those around you. A single distraction while driving, as small and simple it may seem such as texting, can lead to the death of loved ones. Not only is texting while behind the wheel bad enough itself, many people compare the danger level to drunk driving. Driving while intoxicated at the same time is illegal, just as some believe texting while driving should be as well. Larry Copeland states that after a study was conducted at The University of Utah, it showed that driving with a blood-alcohol content of 0.08% is equal to texting and driving. If people were more aware of how closely related texting while driving and drunk driving are, it would help to inform all drivers on safety behind the wheel. Not only are distracted drivers harming themselves, yet they are putting every other driver on the road in the same dangerous position without realizing it. Texting while driving puts many driver’s lives in danger daily.Show MoreRelatedTexting and Driving: Grounds for Jailtime Essay867 Words   |  4 Pages Argumentative essay Where has technology taken us that even while driving people have to be texting? Although texting while driving has become a disaster for many families and killed many people’s lives, it was first seen as a great way to communicate when driving. Over the years humans have adapted to doing many things that we see everything normal and do not stop for a second to realize that it can harm us or others. Most people don’t realize that it only takes three seconds of distraction forRead MoreEssay on Public Service Announcements on Texting and Driving1154 Words   |  5 PagesArgumentative Essay Revision Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distractedRead MoreThe Effects Of Autonomous Cars On Society Essay1858 Words   |  8 PagesTyler Hagemeier Dr. Learst English 102 20 November 2016 Argumentative Essay While researching articles about autonomous cars, I found a few authors who wrote about the effects of autonomous cars on society and whether or not these should be introduced to our world’s roads. On one hand, some authors believe â€Å"self-driving† cars should not be allowed on roads. They believe this revolution in the change of cars will destroy large industries which includes the auto-insurance industry, parking industry

Obesity and Self-Esteem Essay - 969 Words

Today obesity is talked about as a major physical health problem. It can cause diabetes, high blood pressure, heart disease, immobilization, and many other problems. However many articles fail to mention what is one of the most important and most destructive problems. This is the effect of obesity on one’s mental health and wellbeing. Being excessively overweight usually instills in it’s victims a sense of self worthlessness and gives them a very negative self-image. This can lead to an array of problems that affect the person in a way that is much more direct and difficult to deal with than physical problems. While the problem is known to affect men, it strikes women much more often. The models and celebrities in the media that set the†¦show more content†¦Also, she states that more importance has now been placed on how women’s bodies look in the nude because of fashion magazines and commercial images instead of how women look under layers of body enhancing clothing (p.6). â€Å"Obesity is not simply a cosmetic disorder,† state Jeffrey Koplan and William Dietz in their article â€Å"Caloric Imbalance and Public Health Policy† (p.1). These physicians fail throughout the entire article to truly mention the mental effects of being overweight; they just seem to think that being fat is a small problem when it comes to looks. This is just one of many examples that have disgusted people who are experts on mental health and society’s pressures. â€Å"Like other minorities, fat people are seen as throwbacks to a more primitive time,† states Schwartz (p.3). Obese individuals and populations are looked at as inferior, lazy, self-indulging, and out of control. A revolutionary type of assertion is made by Schwartz in his article. He states that if it were a fat society, people would live longer, happier lives because they would be more comfortable in their own bodies (p.5). This completely contradicts what virtually every medical study in existence says, but it may be right. There is one example of how this works in America; in the 1960’s Roseto, Pennsylvania had a population of nearly 1,700 people, almost all of whom were obese, and there is hardly a recorded case of obesity related troubles (SchwartzShow MoreRelatedObesity, Self Esteem, Depression Essay1172 Words   |  5 PagesObesity has been a life long struggle. While myself and fifty percent of adults in the United States are battling obesity, the psychological effects have become larger than the obesity itself. Not only are we forced to deal with the physical effects of being overweight, I, like others have had to overcome the psychological effects as well. Low self est eem has been a challenge and has ultimately fueled my bout with depression. Although obesity, low self esteem, and depression are three separateRead MoreEssay on Impact of Obesity on Self-confidence and Self-esteem1053 Words   |  5 PagesStates, have been gaining more and more weight. Obesity is rapidly becoming an epidemic in our youngsters lives. Whether its all the fast food or lack of exercise, adults and especially children are heavier than ever. This increase in the national girth is giving way to such debilitating and chronic disease diabetes, joint and muscle ailments, and even heart disease. Beside that, there is a result from statistic says that disability due to obesity-related type 2 diabetes will increase particularlyRead MoreObesity Is Defined As Excess Body Weight That Has A Negative Impact On Self Esteem943 Words   |  4 PagesThe Problem Obesity is defined as excess body weight that has a negative impact on self-esteem and also contributes to a spectrum of comorbidities, which include type II diabetes, hypertension, multiple cancers and cardiovascular diseases. The result of obesity is a diminished life expectancy and quality of life. Unfortunately, obesity costs have hurt our economy because the U.S. government spends billions of dollars in health care expenses annually, and the trouble does not stop there. In 2012Read MoreObesity Literature Review1597 Words   |  7 PagesObesity Literature review I. Introduction Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse affect on health, leading to reduced life expectancy. Child obesity has been increasing dramatically and it has become one of the most common chronic conditions for youngsters and its accompanied by several psychological effects. As for the children it might lead to being isolated and having peer problems and sense of discrimination fromRead MoreChildhood Obesity and Its Effect1260 Words   |  6 PagesChildhood obesity is considered to be a serious issue among our youth. Obesity can cause many types of physical problems, which most are aware of, but it can also cause some undesirable internal feelings within children and adolescents who suffer from it. Self-esteem, or self-worth, is important as it helps develop personality and is a major ingredient to our mental health status (Wang, F. and Veugelers, P. J., 2008). Some have said obesity may even have a negative effect on cognitive developmentRead MoreEnvironmental Risk Factors And Obesity969 Words   |  4 Pagescontribute to obesity. Analyzing the effects of neighborhood environments is significant since it represents a broader social and community background that clarifies children’s behaviors towards physical activity and poor nutrition. Moreover, neighborhood environment aspects such as poor housing, crime, lack of sidewalks, grocery stores, and recreational areas have the ability to be improved through public policy (Mantziki, 2015). Some of the recent studies examining neighborhood effects and obesity haveRead MoreOverweight, and Obesity are Results of Calorie Imbalance779 Words   |  3 Pagesfrom water, bones, muscles, fat or a mixture of them all. Obesity is defined as having excess body fat, they both are results of calorie imbalance. Within the last 30 years adult as well as childhood obesity has increased significantly. Pediatric obesity has become an epidemic within the las t 20 years. At the present time 31% of adults and 18% of children are obese. Body Mass Index is used to diagnose a child as being obese. Most often obesity represents an improper balance in calories ingested andRead MoreObesity And Its Effects On Children1558 Words   |  7 PagesObesity is one of the several major public health issues that researchers attempt to find interventions for. Prevalence of obesity has been increasing throughout the years, especially in children. If prevalence and incidence of obesity continues to increase in children, long term illnesses start producing, which can hinder an individual’s life span. In addition to chronic illnesses being produced, obesity can also hinder the social and psychological wellbeing. As children are growing with obesityRead MoreThe Social Consequences Of Being Obese905 Words   |  4 Pagesperceptions that obese individuals are alone responsible and that the gain or loss of weight is under their personal control. It is al so a misconception that all obese individuals are seen as lazy and lack the value of self-control. This may then reinforce beliefs that the cause of obesity is a result of out-of-control behaviour and impulses (Puhl Brownell 2003). However, this is not a real reflection of reality as obese individuals are not they only people who are unhealthy, has an unhealthy body weightRead MoreThe Psychological And Physical Effects Of Obesity1325 Words   |  6 PagesName: Obesity To determine whether obesity is a kind of disease, we need to understand the psychological and physical effect of obesity. Based on our daily experience, I can find that the effect is obvious and significant. But we still need to do further research to find out the extent of these two kinds of effects. Based on the article Psychological aspects of childhood obesity: a controlled study in a clinical and nonclinical sample written by Caroline Braet, Ivan Mervielde and Walter Vandereycken

Finland Experienced An Outbreak Of Salmonellaâ€Myassignmenthelp.Com

Question: How To The Finland Experienced An Outbreak Of Salmonella? Answer: Introducation In the year 1995-2001, Finland experienced an outbreak of the Salmonella infection which is passed on from poultry to humans. The contagious Salmonella bacterium transmits from the animals themselves, their food, or the environment to which they are exposed (Wobeser, 2013). This case describes some of the risk management procedures that the government of Finland undertook so as to monitor and curb the risk of human salmonella infections spread from poultry. Finlands Ministry of Agriculture and Farming, the authority that is responsible for regulating food production in Finland, set up a National Salmonella Control Programme whose mandate was to constrain the number of human salmonella infections acquired from food. Through the Programme, there was removal from the production chain of breeding flocks that were detected as being salmonella positive; there was also heat treatment of meat from broiler flocks that were salmonella positive. The interventions made through the programme, tho ugh without any formal research, kept the prevalence of the disease at an acceptable level. The salmonella case has five major properties. The first is the application field which entails the prevalence of the salmonella bacterium in the poultry production chain and the transmission to humans. The second is the decision maker in the management of the risk and that is the Finish Ministry of Agriculture and Poultry. The third is additional stakeholders: consumers, and poultry farmers. The fourth property is the reason for undertaking the study; and it was the need to evaluate the implemented intervention program to examine its effect and appropriateness, as a political jurisdiction, and for research interest. The fifth aspect is the methodology used and the Programme made use of the Bayesian probabilistic inference model, cost-benefit analysis, Monte Carlo simulation, and Markov Chain Monte Carlo sampling. The intervention program to fight the salmonella infection outbreak and the risks it involved was evaluated by, and as demanded by the Ministry, the Department of Risk Asse ssment at the National Veterinary and Food Research Institute. The risk assessment model that was used in the broiler production chain to deal with the risk of salmonella constituted three parts: the Primary Production Inference Model, the Secondary Production Simulation Model, and the Consumption Inference Model (Laupland et.al, 2009). After the assessment of the risk of human salmonella infections spread through broiler meat, the next step was the managing the risk. The risk management process employed by the government of Finland through the relevant ministries involved six steps. The first step was identifying the risk, the salmonella infection and the monetary loss incurred by the broiler producers; the second step was evaluating the risk to gauge the probability of its transmission and prevalence, with and without the modelled intervention programme. Also, the consequences of the human salmonella infections, and the cost-benefit analysis; development and evaluation of risk management methods which included removing of detected salmonella-p ositive breeding flocks, and heat-treating contaminated broiler meat. The other steps included making of risk management decision to continue with the intervention program; and finally the evaluation of the solutions implemented. As observed from the salmonella case, every poultry meat consumer is faced with the risk of the infection and the control to the risk mainly depends on the procedures employed at the production chain. The government of Finland, as well as the governments of other countries should ensure a safe and thoroughly inspected poultry production chain to eradicate the risk of human salmonella infections. The combination of both flock removal and heating of contaminated meat ought to be used together in the event of salmonella infections because as seen in the case in Finland, they were effective. Shell oil reserves overstatement This is a case that highlights an issue that occurred in Shell Company in the year 2004. The basis of the issue is that in 2004, executives heading Shells exploration and production department made an exaggeration on the size of the companys reserves at the time. Even when the claim of the unrealistic estimates got to the media and the public, the executives failed to act and the problem, thus, escalated. Apparently the said executives had opted to play along with the figures with the hope that future growth of the companys reserves would account for the overstatement. As the company faced insufficiency in growth to justify the said historic bookings and prove their stated reserves, it had no choice but to downgrade the stated amount. In doing so it downgraded an equivalent of 4.35 billion barrels i.e. around 22 percent of its entire reserves, from proven category to less certain category (Olsen, Lee, Blasingame, 2011). Since the most valuable asset for an oil company is its reserve s, the downgrading did not only embarrass Shell Company but it also cost the company many existing and potential investors. The share price of the company also got hammered as a result of the issue. In response to the issue and the uproar by the shareholders, a number of resignations in the management levels of the company occurred. One of these resignations was by Shell groups chairman Sir Philip Watts who left the company abruptly, compounding the problem even further. The management of the issue was spearheaded by Jeroen van der Veer, the chairman who took over the company after Watts. Veer believed that Shells survival, following the issue, depended on the ability by the company to transform its structure and processes. In dealing with the situation, the issue management process involved identifying a chain of global, standardized processes that would impact over 80 of Shells operating units. The processes meant changes to the operations of Shell Company and though they were vital to the long term survival of the company, in the short term they proved unpopular because some countries lost market share. However, the leadership insisted on the need by all the units of the comp any globally to adopt to the change programme that the company had put in place. The said change programme was by the name Shell Downstream-one. Through Shell Downstream-One the changes required were mandated to all the major players in all of Shells markets for them to know and understand what was required of them and why, and that way they drove the transformational growth the company aimed for (Bacharach, 2016). The aim of the programme was to put processes that deemed standard and simpler in all countries and regions above the individual and local needs of a particular Shell unit. These processes were inclusive of common invoicing finance systems, to even larger more centralized distribution networks. The team of experts that was used to deliver the changes included senior leaders, implementation consultants, experts in in-house subject matters, and external change experts. Through them, and before any meaningful change got delivered, there was the modelling and driving of the new behaviors required; briefing of people whom the change would impact; and discussing and mitigating potential problem areas. The change manageme nt in Shell which started and ended under the leadership of Jeroen van der Veer was a success. The investors are confident and the company is at a better position that it was in 2004. The Shell Downstream-One is still an ongoing programme that continues to benefit Shell Company. The Fukushima nuclear disaster This is a case study that delves in the nuclear disaster that happened in the Fukushima power plant in Japan in the year 2011, and the steps that the Japanese government and other stakeholders undertook to mitigate the danger of radiation that faced the residents of that area. The nuclear meltdown occurred alongside two other natural disasters, a tsunami and an earthquake. The Japanese governments response to the nuclear disaster at Fukushima failed to observe fundamental principles of good crisis communication. It is a striking reminder that advanced planning and training of all stakeholders is necessary to face such challenges. Though the Japanese people exhibited stoicism and resilience at the time, the Japanese government, on the other hand is subject to criticism on how it handled the crisis because it took actions that ran counter to the vital elements of appropriate crisis communication. The government mishandled its communication with the public. The top stakeholders- such as the executives, politicians, and bureaucrats- in their iron triangle relationships circumvented rules and regulations for their own benefits and overlook the risks that the nuclear plant posed (Tateno Yokoyama, 2013). With thorough preparation, the Japanese government could have organized its information processing and sharing, and communicated effectively. Rather, Tokyo Electric Power Company and the Japanese government kept reassuring the population and conveying partial information even when disaster was looming. According to (Booth, 2015) it is important that an overseeing authority be truthful, transparent, and forthcoming throughout a crisis so as to remove uncertainty and to ensure trust in the authority. The three fundamental things that the Japanese government could have done to avert or mitigate the disaster were proper organization, appropriate message content, and sufficient synchronization. Firstly, therefore, the government should have also relied on an informal organization rather that only the formal organization that it relied on and that constituted government and TEPCO officials. The government ought also to have been fast in putting up the team as it did so five days into the c risis. Secondly, the government should have been clear and transparent in the message it communicated without holding back necessary information and keeping their estimates in the absence of data. Thirdly, there ought to have been synchronization of crisis management and crisis communication; it would have led to proper consideration of actions taken such as the extension of the evacuation radius. One of the measures undertaken in combating the radiation risks posed to the population in the surrounding areas was evacuating an area of 30km around the plant and also establishing a 30km no-fly zone around the Fukushima facility; around 47000 residents left their homes following the evacuation process (Nakoski Lazo, 2011). To stop the radiation, the workers and other emergency responders cooled the reactors using water trucks, helicopters, and even pumping water from the sea. As a recommendation to avoid a similar crisis in the future, communication of threats in the plant and its environs should be done efficiently without creating loopholes. Action to deal with the risks should be taken within the shortest time possible; more importantly, there should always be up-to-date measures enable manage such a crisis proactively. References Booth, S. A. (2015). Crisis management strategy: Competition and change in modern enterprises. Routledge. Bacharach, S. B. (2016).The Agenda Mover: When Your Good Idea is Not Enough. Cornell University Press. Laupland, K. B., Schnheyder, H. C., Kennedy, K. J., Lyytikinen, O., Valiquette, L., Galbraith, J., ... Kibsey, P. (2009). Rationale for and protocol of a multi-national population-based bacteremia surveillance collaborative.BMC research notes,2(1), 146. Nakoski, J., Lazo, T. (2011). Fukushima.NEA News,29(1), 6. Olsen, G. T., Lee, W. J., Blasingame, T. (2011). Reserves overbooking: the problem we're finally going to talk about.SPE Economics Management,3(02), 68-78. Tateno, S., Yokoyama, H. M. (2013). Public anxiety, trust, and the role of mediators in communicating risk of exposure to low dose radiation after the Fukushima Daiichi Nuclear Plant explosion.JCOM,12(2), 1-22. Wobeser, G. A. (2013).Essentials of disease in wild animals. John Wiley Sons

Case Study - Toy Wars free essay sample

The child seems interested in experiencing the toy too, so the father handed him the helicopter with clear remarks on how it differs from a real life helicopter. Here, the ad can use a tag line: â€Å"A real macho, plays with his child† then the name picture and brand and price will show at the end of the clip. b. There is a school family day where students are required to bring their most valuable toy. One student brings a Cracko helicopter. He said that it’s his father’s gift to him on his 7th birthday before his father died in a combat of being a soldier. As the boy tells the story on how they use the toy, a flashback of the bonding he had with his father plays. Here, the ad can use a tag line: â€Å"Cracko Industries, keeping memories alive† II. Convincing the Client – Cracko Industries has been stiff in its position to have a â€Å"macho, meaner, and tougher† advertisement. We will write a custom essay sample on Case Study Toy Wars or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So if Daner Associates can present clearly the idea why there is a need to do away such plan, presents the alternative concepts and the possible benefits it could be bring to the company – the client can possibly be influenced. The first two were already discussed in the previous parts. The possible benefits may center on the company positioning and sales. They can site the following: i. There may be a swift change of target audience, instead of the children who would encourage the parents to buy the product, it would be the parents who would be willing to buy the product for their children by reason of the clear information and good rapport that the propose ad will build. This would encourage sales, similar to what can they expect with a violent and unrealistic ads. ii. Opportunities are vast since the ad will be acceptable for the 3 Big Networks. iii. Good showcase of Cracko Industries as a family owned and oriented company. III. Subsequent Actions – This is facing the after-fact of pursuing the recommended course of action. What if Cracko accepts the proposal? Rejects the proposal? Surely the first one is a win situation. Subsequent action would be the production and placement of the ad to various media. If ever Crako rejects the proposal, they should let it be. In any case, the agency should make clear to their future and existing clients their corporate brand value – the principles that they follow in conceptualizing and creating an advertisement – a brand value saying that Daner Associates promotes non-violent, non-aggressive, and non-manipulative advertisements. Method of Evaluation The Method of Evaluation to be used for this particular ACA can be gauged in 2 ways: 1. One is through assessment of the Sales of Cracko Industries; this is for the simple reason that if the product would be patronized by the market. The television ad must have been effective in delivering the message to the respective target market. 2. Another method of evaluation is Consumer Response; this plays a major role in evaluating the effectiveness of the television ad since end consumers whom the producer (in this situation Cracko Industries) wishes to make an appeal to are the target market. For this particular question, if majority of the sample population would answer C or Television Ads, then it is safe to say that the TV ad launched was successful since it was in line with the goal of the group in the recommended ACA. Specifically to prevent an â€Å"aggressive and violent† tv ad and propose a more â€Å"informative and persuasive† ad. 2. Sales This is another method of evaluation wherein the effectiveness of the television ad launched by Daner Associates is through the Sales achieved by Cracko Industries on their latest toy development. Through this, the researchers (RD) can present the data of the breakdown of factors contributing to their sales. One of which TV ads is included, if the percentage here is high, then it must mean that the tv ad launched was indeed effective. The success of the implementation may be measured in two ways: One, by how will Cracko reacts on the proposal. If Cracko accepts the proposal and pursue with a non-violent, no-war advertisement, the analysis of sales movement compared to the industry where most competitors have stacked with the â€Å"macho and meaner† concepts may be a basis of measurement. Sales in these conditions must be found with little variance proving that the proposal did not affect the goal of Cracko: to make sales and maintain segment positioning. The other measure is regardless of Cracko’s reaction: the promotion of the corporate value against violence, aggression, and unrealistic expectation may be gauged by the number of new clients and the retention of the existing oneswho believe with the corporate values that Daner Associates chose to stand for.